{"id":741,"date":"2025-10-01T14:09:42","date_gmt":"2025-10-01T14:09:42","guid":{"rendered":"https:\/\/dailysadaepakistan.com\/English\/?p=741"},"modified":"2025-10-01T14:09:42","modified_gmt":"2025-10-01T14:09:42","slug":"documents-reveal-israel-paying-7000-per-post-in-propaganda-drive","status":"publish","type":"post","link":"https:\/\/dailysadaepakistan.com\/English\/?p=741","title":{"rendered":"Documents reveal Israel paying $7,000 per post in propaganda drive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Israeli Prime Minister Benjamin Netanyahu this week acknowledged the role of social media influencers in shaping narratives about Israel abroad \u2014 and documents show just how much money is at stake.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a meeting on Friday, Netanyahu referred to a \u201ccommunity\u201d of influencers, telling participants,&nbsp;<em>\u201cWe have to fight back. How do we fight back? Our influencers\u2026 they are very important.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U.S. Foreign Agents Registration Act (FARA), influencers hired to post pro-Israel content are being paid between $6,143 and $7,372 per post on platforms such as TikTok and Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invoices reviewed show that Bridge Partners, a firm working with Israel\u2019s Ministry of Foreign Affairs, billed Havas Media Group Germany a total of $900,000 for an \u201cInfluencer Campaign\u201d running from June to November.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign budget covered both production costs and direct influencer payments. After legal, banking, and marketing expenses, about $552,946 remained to pay influencers between June and September. Based on the expected 75\u201390 posts, the per-post payout averages close to $7,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative is officially titled the \u201cEsther Project.\u201d However, it is not clear whether it has any link to the Heritage Foundation\u2019s separate \u201cProject Esther,\u201d which combats criticism of Israel by associating detractors with terrorism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bridge Partners is co-owned by Yair Levi and Uri Steinberg, and also works with former Israeli Defense Forces spokesperson unit major Nadav Shtrauchler. For legal support, the firm has enlisted Pillsbury Winthrop Shaw Pittman, previously known for representing Israeli spyware firm NSO Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Israeli Prime Minister Benjamin Netanyahu this week acknowledged the role of social media influencers in shaping narratives about Israel abroad \u2014 and documents show just how much money is at stake. At a meeting on Friday, Netanyahu referred to a \u201ccommunity\u201d of influencers, telling participants,&nbsp;\u201cWe have to fight back. How do we fight back? Our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world"],"_links":{"self":[{"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=741"}],"version-history":[{"count":1,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/posts\/741\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/posts\/741\/revisions\/743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=\/wp\/v2\/media\/742"}],"wp:attachment":[{"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailysadaepakistan.com\/English\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}